times that we have known. >> kevin arnold is just like a regular kid, except in the 1960s.i'm just sitting there trying to call a girl. >> the first episode of "the wonder years," anybody who saw it remembers the ending where, you know, the first kiss with winny and kevin arnold. the song they play is "when a man loves a woman." that moment seemed so pure and so real. ♪ when a man loves a woman, can't keep his mind on nothing else ♪ >> the tone of the 1960s is about rebellion about being students. by the 1980s, it's time to grow up. and so, they shave author beards and they put on power suits. a whole, new notion. >> the yuppies. last year, the politicians were all talking about winning their votes. now, those young, urban professionals and the rest of their baby-boom generation are being wooed advertisers and their agencies. >> by the '80s, it was pretty clear the generation after the generation of the '60s may be embodied by alex keaton on family ties. seemed to be a lot more interested in the corner office than the new jerusalem. >> you are a young man. you shouldn't be