let's hearfrom kevin backus, group director of content and media policy, and cabin, reading a reviewyou sound a little underwhelmed by how the bbc explains itself. tell us why. i by how the bbc explains itself. tell us why-— tell us why. i think we feel that the — tell us why. i think we feel that the sac— tell us why. i think we feel that the bbc should - tell us why. i think we feel- that the bbc should absolutely strive all the time to explain itself to audiences and to viewers, and also to be transparent to the audiences who pay the license fee, and also to the rest of the creative industries around the uk about what it is planning, how it is approaching programming, how it is delivering its mission, its publics purposes. the is to make sure the bbc is delivering what is set out, its public purpose, delivering things like impartial news, learning content, it should be distinctive and creative. secondly, we have a role, which is probably possibly better known as securing content standards on our for the bbc. the third one is we need to make sure anything that the bbc does is caref