kevin tibls. >> for years there's been a helpful voice to help with catastrophes. carolys. >> since 1984, and i think if you do that math, it's, like, 29 years. >> this is r.j. to you howe can i help you? >> yes, a man. men don't just do the carving anymore. butterball says 42% of them play a role in cooking turk yirs too. >> what did sd a typical male caller say aside from help? >> you got to talk them down. there's no crisis we can't hand here. >> now we have 25% of our callers are male. >> before ladling up the advice, you fwot to show your stuffing at butterball university. >> teacher, how many different ways are there to cook a turkey? >> many. many, many, many, many different ways. >> my favorite, of course, is grandma's way, in the oven, golden brown, a work of art. here everyone has their cooking skills tested too. many men are actively involved with the food preparation, the actual roasting of the turkey, side dishes. we're in changing times, kevin. s. >> when it comes to turkey, some things never change. >> isn't that looking great? >> it's delicious. >> gets y