kevin cokely from our nbc station in dallas has more. ♪ >> reporter: in the middle of a busy holidayvel season, anglers are trying to hook customers at american airlines. >> we have several examples that have been sent to us. >> the fishing scheme uses phoney e-mails and messages meant to look like the real thing from the company. >> here is one asking from information from your advantage and promising you a $50 bonus. >> reporter: they are really trying to get sensitive personal information including financial account numbers and passwords. >> this is the classic phishing with a p-h. they are out to get any kind of information they can. we don't do business this way. we don't send people e-mails that have something other than their actual trip confirmation if they booked one. >> reporter: the company's website includes a new page warning about the scheme offering examples of what to look for and tips on how to avoid becoming a victim. best advice is, don't open anything. don't open their links. you have to be very suspicious. there are a lot of unscrupulous folks out there trying to