of what he was saying was vitriolic, then he was when he lost his cool towards judge and gordon, tish james, kevine said you're a disgrace, you called me a fraud, you don't even know me, and all of that felt very personal and very impulsive. >> so that's interesting. that feels like a person not making it tactical. this is not abby hoffman injury reuben. this is somebody who is actually struggling to control himself. there clearly is a pesos here, which is that he is obsessed with being, people thinking he has less money than he does, basically. i guess the way of viewing his way of seeing this is that it stresses him out for people to think he's poor. >> absolutely. at one point they were talking about whether his brand value was incorporated in his financial statements. he insisted that gap allows you to do that, for your viewers, it does not. at one point he said my brand value got me elected president to the united states. so he is well aware that the value of the trump brand is part of his lure. it's not just as control control over his empire, but a political dynasty as well. >> what do you