financial guru pete najarian, a former nfl linebacker and kevin gover of the director of the museum oficans and a pawnee indian. do you think people even understand what the redskins' name means? >> i think more and more people are beginning to understand. it's always been a frustration of mine that we don't seem to be a part of the public discourse and get people to listen and focus. because i think what you do listen and focus, the answers become very clear that is in is not a word that should be used >> yes. you talked a little bit, ron, about your own family history and how that plays into the way you see this issue. >> you think about it. my mom's nachinese. if there were yellow skins we wouldn't allow it. when people talk about the branding of the washington football team and certain things that would be difficult to do. well, change is difficult sometimes. and that's all right. and i think it's an opportunity for the washington team, an opportunity to be on the righteous side and do something. i think it would be better for their brand in the long run. >> certainly we don't do t