although the director of the ad was still human namely the award winning filmmaker kevin macdonald i think we all like to flatter ourselves as human beings that we have a unique way of understanding the world that could ever replicate and i think it's going to be very interesting things that make us laugh make us cry. it's actually been created by computer. designing is thought to be a highly creative task the software company autodesk which creates programs for architects and designers is currently to. program called generative. understanding of what works. and press of stuff but. genuine creativity and how do we even define creativity that's a tricky question just like trying to figure out whether. our working lives. just make our jobs disappear. are divided on the issue. dystopian take on ai goes like this companies will invest in ai systems the systems will grow increasingly powerful gradually they will take. fewer and fewer companies will survive and unemployment will skyrocket the welfare state as we know it will cease to exist. the more optimistic vision sounds like this will