yesterday we had a chance to sit down with kevin mansell. ceo.re putting up the best same-store sales number, the holidays are great looks like traffic is huge here. >> a number of really good stories in our income statements but i would say the number one priority for the company for the last two years has been around driving traffic. we have to turn the tide on driving traffic and that is what happened in the fourth quarter >> it seems like you have got, you are going with the usual low price but you have big brands here, brands that are cheaper than a lot of other places emphasis a couple of them. >> we did, and we built a national brand strategy. and it was not only introducing new brands, we introduced a big one last year, under armour, also amplifying some big ones that we already had. so active brands like nikes or adidas, but traditional ones like carters >> i have been a sonoma buyer because i want the value and your private label often looks more expensive but cheaper than these national brands >> one of the things that is great about k