kevin mayer's candid media has been on a buying deals just two weeks ago a minority stake in will andtbrook joining me, cnbc'sulia bornstein. >> thanks so much, kelly thank you for joining us today, kevin. there's so much ground to cover when we talk about changes in the media landscape. give us your perspective on what you are trying to build with candle you have made a number of investments and investments in this will and jada smith company but all full-out purchases of the likes of hello sunshine. what is this combined company going to be about? >> thanks for having me. it is always a pleasure to be on with you look, we see a bright future for media and we see there's a multiple platform approach you want to take we have traditional film and television content hello sunshine is a great example of that. westbrook. we think that social storytelling has a bright future and social media has become more important than ever and many more eyeballs are trained to social media than even traditional media at this point in time. i can harken back to my tiktok moment and tell you that that's