kevin mcguire of vht joins us with tips on how to snap the right shot of your home. good to have you on the show today. > > thanks for having me. > > we talk a lot about curb appeal. you say picture appeal just as critical. why is that? > > in today's market everyone is searching online, and if you think about how you would search, you type in where you want to live, beds, baths, and the range you can afford. and then it's an online beauty contest. > > you brought some photos with you, including a before and after shot of a home, and that was done by, what, the homeowner? > > it was either done by the homeowner or an agent that used their own camera or and iphone or something like that. > > and you believe you can really make a big difference. > > absolutely. it does. statistics show that during that online beauty contest, people flip through and say, "no, no, no," and suddenly they stop at the one that strikes them, and that's the one they tell their agent they want to see. > > what are you doing with your photography that the novice is not doing? > > there's work o