and principal at cogent strategy kevin mclaughlin. thank you all for being here. kevin, i would like to start with you. >> yes, ma'am. >> i would like you to explain why it is 88% of americans approve of president trump considering what saw contradicts republican orthodoxy for years. >> president trump has shown throughout his campaign and polling what i took away from the 2016 election is the american people want authenticity. may not like what authenticity is, what he's saying or how he's doing it, but he doesn't back down from it. when he goes out and does these events, i will call them, it actually helps him in fly over country. the outrage you see is in the corridor where we all live and work. when we get out of here people say he's a knuckle head and stuff like that. we understand what he's doing can hurt us personally, but we have to make sacrifices. >> when he says he could walk down 5th avenue and shoot somebody -- >> he defies political gravity. i was thinking the exact same thing. >> the poll number that struck me was the poll that came out earlier last