kevin vesterlund, chief operating officer at starmony.some artists have taken matters into their own hands by embracing ai. daouda leonard is the chief executive of createsafe and manager of the award winning canadian artist grimes. together, they�*ve created an app called elf tech. welcome to the programme. now, first of all, tell me what this software and this app will allow me to do. createsafe is a software development company. we build, uh, tools and products for artists, record labels, managers and the music industry. and therefore, as a result, you built elf tech. just explain how that works. it basically is a product that we conceptualise with grimes. uh, during the sort of hype and boom of the generative ai, uh, frenzy last year. there was an artist who had made a fake record using drake and the weeknd�*s voice. song plays. and the industry kind of went nuts. everybody�*s maybe complaining and fearful about, you know, all the different things that you can talk about, about what i could do bad. uh, but what we thought was that i c