. >> kevin, got to ask you about cold beverage, which basically led all of your day parts in all of your regions, in the middle of winterwonder are there impolitics for kitchen engineering and margins and service time >> well, you know, this in many ways the cold beverage phenomenon is one that really builds on our core platforms think about this, a lot of this is cold brew and nitro cold brew we put into our stores and then the way we complimented that with that with things like irish cream cold brew, that is what is driving it we deployed nitro it our stores in the u.s., that's unlocking cold growth, but it is around our core coffee and espresso beverage platforms, which is a good thing so we're very pleased with the reception to the entire beverage portfolio, and i think that is a key driver of why we're seeing customer occasions increase and traffic grow into our stores. >> i do think, kevin, when i look at what you're doing, you talked about innovation, starbucks today in terms of the clock, in terms of when you're using the physical plant, versus a few years ago when you first took over, there was really this kind