for starters, he walked the aisles of kezar and represented the red and gold. >> that became my first 49ers for about 13 years. i started out picking up cushions for a nickel a piece. from there i graduated to popcorn, peanuts, hot dogs, and i never missed a 49er play. and during this time i'm collecting 49er memorabilia because after the games i'd pick up all the discarded programs, yearbooks, ticket stubs. so i started collecting around 12 years old, i'd say. and i focused on hugh mcelhenny. it was in 1955 after the baltimore colt game that i was in the parking lot. and i remember mcelhenny came out and he had a little duffel bag with him, and i said, hugh, do you have anything i could have, you know, for a souvenir? he said, well, i have a torn jersey. and he says, if you want it, you can have it. and it was all rolled up in a little ball, like sweaty stinky little jersey. and it was torn. and i've kept it all these years. it became like the cornerstone of my collection. >> collecting. there's nothing uncommon about wanting to retain a piece of your team. whether it's helmets, card