so this says it's responsibly sourced from kilbrannan sound.nd as a brand is heavily used, and you rely upon... so, automatically a consumer he'd be thinking of clear waters, untapped territories, so you are creating a fantasy of something that's so pure. at kilbrannan sound, near the isle of arran, marine ecologist sally campbell is campaigning against the expansion of open net farms. people can look at where we're standing now, and they say "what a beautiful area". what they don't see is what is being put out into the sea by two big fish farms across here, which is actual waste food, waste chemicals. so you're saying that people in the supermarket who are buying this don't necessarily understand or see what is going on? i think most people who choose salmon off their supermarket shelves have no idea of the waste that is going into our marine environment as a result of that. and they would be appalled, just as they're getting to be appalled by seeing plastic litter. what about the tonnes of waste that are going in from fish farms? this is loch