. >> if you type in killa thrill on google, you have four results before the campaign.fter the campaign, you have 15,000 results. i think they had even more than 100,000 visitors on the website. and the website had been totally unknown before. >> he got the results he was after. but how did drager make something fake look so real? >> that was the big problem, to get the knowledge, how to use such a video that it looks real. and that, in the end, the pilot steps out of the plane and everybody has to think, oh, my god, he actually landed this plane. >> to pull it off, drager, along with producer jan barons and post production consultant, michael viksu, combined three different planes. first, a remote controlled model airplane. to make the wing of the remote control plane disappear, they painted it out, frame by frame, replacing it with the blue from the sky. the detailed 3-d aircraft was created with a computer and inserted into footage shot on location at a hamburg airfield. it's the 3-d version of the plane that tumbles to the earth and pulls up for a landing, just in t