with reporters kim mcnicholas and drew onob of tech crunch. this week on "press here." >> good morning, let's talk about a website called reddit. we have the cofounder. a really interesting story about what he's doing to change history. before we talk about that. we need to convince those of you not familiar with reddit. what a big deal it is. >> reddit doesn't seem much like first glance. if anything the website is like the oldtime bulletin boards you see in the days of compuserve or usenet. but in fact, reddit is so big, president obama is a reddit user. the site, part of the conde naft publishing empire. one posting a down on his luck musician, holding an appeal for help inspired reddit users to take action. they're raising funds to help blues man lester chambers who said he was cheated by the record companies go back into the studio to record a new album. ♪ >> the driving force behind that effort is reddit cofounder alexis ohanian. an outspoken critic. business insider called him one of the superheroes of the internet. all of a sudden, i s

. >> one it is a kickstarter...kim mcnicholas is here.his is a great way for anybody, and anybody can invest in a project. you can even find a project of $100,000. however, if you have something like anchor steam. and if you invested even $1? >> i was just telling them about how they were trying to publish a book it is really important as an investment. >> corrected there is no equity in terms of these businesses that is the difference. you have an angel investors they are looking for equity in your business. that monetary return and for these projects they offered rewards. if in fact, these are awfully rough funded. if they are asking for $20,000 and they get the $20,000 to have the potential for getting these rewards. there are risks, rewards, and it challenges. but even if they are funded there is no guarantee but a cool thing is that there are eight different level of investment you could even get a huge public thank-you on twitter but for example, there is another example named sia.. she actually for a $100 investment you have a priv