kim richman/professor of sociology and legal studies, usfone thing we have to recognize is that these callers are all white. and the white population doesn't understand what it is like to be a person of color vis a vi the police. and so what they think is just a minor thing really strikes fear in many largely african american and other poor and marginalized communities who see people of color being a target of police more often than they're helped by them. and it's not just online backlash.. the woman known as "becky".. . inspired "bbq while black".. a big public show of unity at lake meritt days after the viral video surfaced..ceo alison ettel aka patty.. stepped down after at least six marijuana sellers dropped her product. the man dubbed as jogger joe was arrested after throwing away a homeless man's belongings.kim richman professor of sociology and legal studies says.. the reaction to the videos is about a deeper pain in communities of color.kim richman/professor of sociology and legal studies, usfand it's not far fetched although the prior instances are way more serious, it's not