but richard kimani has a chauffeur. the entrepreneur is a prime example of the city's new movers and sakers. >> we are the motors and we help in the eradication of poverty in kenya. so poor people are not poor because they like to be poor. they are poor because maybe opportunities are not available% >> kimani's opportunity was the idea of marketing mineral water under the name mount kenyan. the water actually comes from a well on the city's outskirts. kimani employs 225 workers in his factory. nowadays, though, most of his profits come from fruit juice. it's a lucrative business. the city's new middle class is affluent and health-conscious. he also exports juice to neighboring countries. but he hasn't yet managed to crack the european market. >> we sell as far as the middle east and we are also entering south africa, too. so we have no quality issues. it's a question of meeting the certifications that are required in europe. >> but plans are under way to clear that hurdle. kimani took out a million-euro loan from the ge