dana telsey, kimberly palmer. >>> coming up, it's more than just ketchup. the heinz chairman and ceo tells me his recipe for reaching american consumers, and what is selling in your grocery store. >>> and making sure everybody gets enough to eat this holiday season. how rescuing leftovers feeds a rising need. as we take a break, a look at how the stock market ended the week. ♪ ♪ ♪ [ male announcer ] some people just know how to build things well. give you and your loved ones an expertly engineered mercedes-benz... ho ho ho! ...at the winter event going on now. but hurry -- the offer ends soon. verizon 4g lte. rule the air on the most advanced 4g network in the world. >>> what was once 57 varieties is now more than 6,000 products globally. the world's largest ketchup maker knows we are what we eat. joining me now is ceo of heinz, william johnson. bill, great to have you on the program. welcome. >> thanks, maria. good to be here. >> so heinz has been in business since 1869. you have brands like heinz ketchup, or ida, weight watchers. what do consumers want to