at the time, i happened to like the stock of kimberly-clark.ld him that i thought this one would be a terrific addition to his portfolio. he agreed, and i bought him 1000 shares. almost immediately, the stock went up eight points. oh, i had a winner. so i called him and i said, bob, i want to ring the register and sell the 1000 shares of kimberly-clark. i thought he would thank me, but he was furious at me. he told me that i had said that kimberly would be a good long term position, that it could have great gains over time, and that he wasn't the least bit interested in only making $8,000. then he questioned my integrity and wanted to know if i was churning him a horrible charge, meaning i was just trying to generate commissions off his account. you know what? i was scorched. i was burned. but it taught me a terrific lesson. just as you don't want to turn a trade into investment, because that's usually a sign that you're embracing a loss and trying to invent reasons to stick with it. you also don't want to turn an investment into a trade when y

i think kimberly-clark gave you a pretty darn good report last week, but people still weren't happy.why is this happening? the truth is, there are a host of reasons, and every time you think that things have gotten better, they seem to have gotten worse, much worse than you've imagined. so take pepsico. i don't know if people realize how excellent this company really is. the stock always carried a premium price earnings multiple, meaning we're willing to pay extra for its profits. they have terrific brands that pepsi, mountain dew and frito-lay, the latter being one of the most dependable of all staples. but now pepsico has got a problem because frito-lay is not delivering the consistent numbers that it used to. why? management says it's because the younger generation is fixated on health, and there's nothing particularly healthy about potato chips or cheetos. they'll buy smaller portions. that's what their hope is. me? look, i'm sure that a part that's part of it. but i do think that pepsico is in somewhat of a denial about the impact of glp one weight loss drugs from novo nordisk,

there's a good company, kimberly-clark. these are things we aren't even taught. they're imprinted.ally, there's fast food. mcdonald's is obvious. or the incredibly well-run chipotle. if you want something a little more organic, bottom line, please buy your kids a few shares in a name brand that they know and you know something they can see and hear and touch. then put it away. the stock won't always work out, but think of what you like when you were little, or when your parents like when they were little. see if it trades, you more than likely have a long term winner. more importantly, you've got a great hook to get your children into a lifetime of investing. let's go to madison in texas. madison. >> hi, jim. >> if i can get a guaranteed interest. rate of over 5% by purchasing a six month treasury bond, why should i invest. >> in the. >> equities market given market conditions? >> okay, because six months from now, those rates may be lower. you can continue to reinvest, but the stock market is far exceeded. longer term. anything that you're going to get in a short term look i'm not