kindlink didn't start as a company, kindlink started as an idea to be a social enterprise/charity thatarities is how they communicate with their donors and do the donors trust where the money is going? about 70% of donors say they would donate more if they knew what was happening with their donation. they have also added a feature to show people how much money the charity has received and how much it has spent. how has your background in financial tech helped you to put this together and also maybe to work the system a bit, because it's all about making money, it'sjust making money now not for businesses but for good causes. exactly, yes. it's always a matter of negotiation, i would say. i would go firstly through volume is important, so how you present volumes to your providers. when i know where they can make a compromise, i can try to come up with a deal which would work for both of us. see, this is a guy you want on your side, because he knows how it all works behind—the—scenes. and so far it's proving successful, with more than 170 charities signed up. how would you improve on wha