he would see people like joe louis, nat king cole, lena horne, dorothy bam bridge and hosts of otherswho would be presented as the exemplar of the black customer the home that company now needed to appeal. in its own way beyond laws and the capacity to vote, this was a softer form of desegregation, but one that is no less significant given that this is a country that is billed as much on the capacity to generate consumer markets as it is the capacity to enjoy rights and reform laws. >> is that where the title, "selling the race," comes from? >> guest: yes. and in that tyler want to convey we have to understand the inherent contradiction. we don't want to simply see this as a theological story about how everything became better for african-americans. being integrated as it were into the world of the consumer market meant, for instance, that much of the five -- vitality, idiosyncrasy, the eclecticism of african identity began to be a sort of pushed down and softened up and scrutinized and homogenize so that when someone like nat king cole, joe louis, lean toward, presented with one auth

of the year energy majors among the biggest losers despite a relatively strong well priced income king cole producer of spots craft and lower on news of a production hold at one of its mines. russia's equity markets are in for a subdued couple of weeks but maxime shushing capital believes specializes stocks could see some interest in the. three to six months perspective and probably a focus on fertilizer soroka. i think the reason. emanating can't least to essentially put you in the global background is positive the fundamentals of the company still strong so if i were to select one sector probably pick up the fortune was a cruel and unusual credit. as another fertilizer producer force i grow as confirmed plans for initial public offerings in longer than moscow the company is being valued at up to eight billion dollars with fifteen percent of its shares for placement psycho says it means money for mergers and acquisitions. and facebook could raise up to one hundred million dollars in a possible initial public offering reports say the giant social networking websites i.p.o. is inevitable and

after ebony you would see peek like nat king cole, dorothy dandridge, hosts of others to whom that company now needed to appeal. in its own way, this is a softer form of desegregation but no less significant, of course, given that this was a country that's built as much on the capacity to generate consumer markets as it is the capacity to reform laws. >> host: professor, is that where the title comes from? >> guest: yes. and in that title i do want to convey that we have to understand the inherent contra text behind this. because we don't want to simply see this as a theological story, about how everything became better for african-americans. being integrated as it was into the world of the consumer market meant, for instance, that much of the vitality, much of the id idiosin ro si began to be sort of pushed down and softened out and 40 -- homogenized so that with someone like joe lewis, lena horne, one is presented with one authoritative version about how to be a successful african-american rather than all of the successful, somewhat fascinating stories of how people have made their way i

. >> stephen: is that what the cole war was like, we the united states and our allies were the king and other countries of the world were the pawns in front of it? >> and finally it winds up with the king, with one king being done. that's how chess-- . >> stephen: or if your sister is beating you at camp you just throw the board up into the air and run away crying. >> well-- that's how i win. (laughter) >> i have an 8-year-old grandson with whom i play chess. >> stephen: does he beat you. >> he is starting to beat me. so i have stopped playing with him. (laughter) (applause) >> stephen: oh. you'll negotiate with mao tse tung but will you cut off relationship with an 8-year-old. tell you what, please stay right there. we'll be right back with >> stephen: welcome back. we now rejoin my peabody award-winning interview can henry kissinger already in progress. what was mao like because there aren't that many people coy ever interview and say what was mao like? what was mao like, was he a fungi? >> i wouldn't use that word fun. >> stephen: how do you talk to a guy like mao? because he's respo