kinter: we started thinking, hey, what do we want to name this thing? what we came up with was the blue ridge mountains right here. seka means blue in our language. and so we wanted to add some of our tribal language to our brand, and that's kind of how it spawned out, and that's where we are today. [machinery whirring] man: california has seen a huge surge in olive oil production in mainly the past 10 years, and there's a few reasons for that. one, the mechanization and the different growing techniques that have come about. but also, the consumer was starting to realize that the imported oil that they have been using forever a lot of times wasn't extra virgin, and a lot of times it wasn't even olive oil. super high density. this is the most common way to grow olives in california now. super high density means that the trees are planted very close together, and they're plantemore in a hedge row than what you would consider to be a traditional orchard spacing. so the trees are planted 13 feet by 5 feet apart and are mechanically pruned to keep them in a

kinter: we started thinking, hey, what do we want to name this thing? what we came up with was the blue ridge mountains right here. seka means blue in our language. and so we wanted to add some of our tribal language to our brand, and that's kind of how it spawned out, and that's where we are today. [machinery whirring] man: california has seen a huge surge in olive oil production in mainly the past 10 years, and there's a few reasons for that. one, the mechanization and the different growing techniques that have come about. but also, the consumer was starting to realize that the imported oil that they have been using forever a lot of times wasn't extra virgin, and a lot of times it wasn't even olive oil. super high density. this is the most common way to grow olives in california now. super high density means that the trees are planted very close together, and they're plantemore in a hedge row than what you would consider to be a traditional orchard spacing. so the trees are planted 13 feet by feet apart and are mechanically pruned to keep them in a co