among the kipp world because we offer so many electives >> reporter: kipp gets the additional courses and landrum gets to send it's teachers to kipp's training program. >> all of the elective teachers came and participated in our summer professional development that we had at kipp. and then we also opened it up to other teachers in landrum, core- content teachers. and there was a team that came and said, "we want to specifically learn about the character strengths." >> reporter: building character is uppermost in kipp's list of educational goals. >> kipp is defined by the fact that we're 51% character, 49% academics. >> reporter: kipp's impact on landrum seems far greater than the reverse. >> spring branch had a program called development assets, you know, a character education. and so we kind of morphed ours to be more aligned with kipp >> reporter: in the cafeteria, landrum students with their red insignias on their shirts and kipp with their blue may choose to eat separately, but they all spend the first few moments quietly reading or doing homework. >> this was a kipp practice whe

. >> reporter: kipp and landrum hire their own teachers for core courses like math and reading. it's here in the elective courses, band, orchestra, choir art, theater and phys ed, where

. >> reporter: kipp and landrum hire their own teachers for core courses like math and reading. it's here in the elective

. >> reporter: kipp and landrum hire their own teachers for core courses like math and reading. it's here in the elective courses, band, orchestra, choir art, theater and phys ed, where