joining me now is kirk eichenwald, who was involved in the august issue. nk you for joining us, kirk. >>> thank you. >> great piece, microsoft was once so dominant in professional anconsumer technology, but less than cutting edge. the name doesn't resonate with the younger generation, and the stock has not done much of anything in the last ten years, it is flat. what happene >> well, the biggest problem is that microsoft forget what it means to be in the technology business. you know, they came up against ibm at the beginning, ibm started to get cocky and over-confident. and microsoft zipped in. and let's say they reenacted the developments of their nemesis, and have not been focused on bringing out new product. in fact, their philosophy as expressed by their ceo about ten years ago was, we wouldn't be first to cool, but we' be first to profit. meaning, they won't come in with a new cool technology. they will wait for somebody else to do that. and then they will buy their way into that market place. well, the problem is, is that if somebody else is coming i