with us now is henny kim, founder of online—only fashion collection, kitri. you were doing until you were 20 yea rs you were doing until you were 20 years old. that is right, i came to england when i was 12 to be a ballerina, i always knew i wanted to start my own fashion business, so i got into a small company and learned as much as i could about different sides of the business and last year i started kitri based on the idea that we wanted a good quality design led product, innovative quantities. so you don't walk into a room wearing the same as someone else. the of missing out, for most retailers, the idea of it being out of stock would be a disaster but for you that is a good thing! —— the fear of missing out. we want to make sure customers are telling us what we should be producing, would produce everything innovative qualities and we restock when there isa qualities and we restock when there is a huge demand for it. such as, the gabriella dress. how quickly can you respond, people see it, they wa nt you respond, people see it, they want it, that is the c