. >> this very cool, kitsch, retro kind of design doughnut shop that has the best doughnuts in town.re's something standing and in good shape, like the john e. carson was, we're really not going to tear it apart and reassemble it, so you get this sort of collision of the old and new. >> it's so exciting, what they're doing. there's an old medical office converted into the beat, which is a coffee shop -- really cute. but all those examining rooms made into individual art galleries. ♪ >> and they have life is beautiful, which is a special event. you know, you talk about the burning man? well, they used a similar concept, but they make it into an urban experience, and they have music, they have speeches, they've got artwork, they have a cooking fair. i mean, it goes on for three days and nights. it doesn't stop. i remember our first first friday here when i was the mayor. i guess it's like 14 years ago. 30 people came. now they get 20,000 down there. ♪ >> the local barbershop -- been around for decades, and they have seen the neighborhood transform around them. >> it's changing dramatic