private equity firms like blackstone, kkr, carlyle, cerberus, they have bought dozens of companies ins. in many cases, they paid far too much for them. they badly need to off-load these companies into what's known as the open market, so they can get them off the books. some of them will barely be profitable, others will be stinkers that the brokers will try to entice you to pick up with a hope that a rising tide can lift all boats. the way i see it, these private equity ipos, almost as a rule, are difficult to judge. i'm not being that pejorative. some will work, but they're difficult. and this brings up another important aspect of analyzing ipos, recognize that just because a company can be publicly traded, that doesn't mean it can't be a piece of junk. there are plenty of publicly traded companies that will qualify as a travesty, a mockery, a sham. some of the smaller social media names fit this category. the regulators don't have a mandate to judge the quality of the business of ipos, they just make companies disclose as many facts and financials as possible, so you can judge yours