emily: john doerr, chair of kleiner perkins, out with a new book called "measure what matters." handbook at whatmatters.com. emily: great to have you. the european union's general data protection regulation goes into effect may 25, but how exactly does gdpr work, and does it have a chance of inspiring similar laws in the u.s.? bloomberg's "quick take" gives you all you need to know. >> you may have seen a few of these pop up in your email. google, facebook, go daddy, tesco, h&m, and many more are updating the policies to give consumers more control over their personal data. those updates are thanks to a new law governing data privacy. gdpr only applies to people who live in the european union, but its adoption is largely expected to have americans asking, why don't we have that? here is how data collection currently works. when you sign-up for facebook, you have to click a box agreeing to the company's terms. those terms give facebook the right to track your online activities even if you are not actively browsing facebook. facebook allows third parties to access this. >> consume