knbr here in san francisco quotes you quite a bit. when you decided let's have a white house correspondent, you call the white house. you say, hey, it's yahoo!. was that a tough sell? "the new york times" and "the washington post," goo? >> yes, i think yahoo! has has gotten smart to the landscape and there has been entertaining reporters from online sites but yahoo! is a very well-known brand. i don't think anybody at white house would have a problem distinguishing the yahoo! brand from somebody else. no, it wasn't that tough a sell but it's like anything else. just getting into the white house. >> with that many readers, there is a massive responsibility for what goes on the top of that page. president obama messes this up today or president obama does well today. both are legitimate stories but all of a sudden even just deciding which one goes on the top of the page becomes enormously important. >> yes. that's why i say it is a huge responsibility that our team has, you know, which one and how to position it, what is the tone, what