news & world report, kobold franklin, syndicated columnist, and jeff giesea, a newspaperman. he is from the new media and has actually made money on the web. he is sold successful companies with fierce marketing and is looking for new opportunities. i shall see him afterwards with my proposal. [laughter] >> i would like to come back to something, the cost structure of the web. one reason that it is cheaper for google or yahoo! to of content is the they do not pay for content. they have links to another news organization that is paying a reporter and a photographer and an editor to sit through the trial or go through the court records are to cover the movie review or whatever, and then the link to a website is free. so there's a disconnect in terms of the people being paid to generate the content like some of us around the table, on the one hand, and on the other hand, the web sites better linking to us and there is not a financial relationship there. >> i would like to get to the politics of this. here at "white house chronicle," when i mentioned politics, it would seem seeml