then the koch brothers get involved, exxonmobil which has been funding climate denial for decades, also funding this stuff and there's this big pushback from the fossil fuel industry after 2007, and the number of people who take this seriously goes down. but it's still at 56% which is a lot. i mean, that's a majority. a lot of policy gets passed without that level of popular support. so, um, i think if there were -- i think one thing that can happen is that education and action can happen simultaneously. so the sear rah club and green piece and the -- green peace and the local organizations in if appalachia have this very successful anti-coal campaign that involves an array of contacts from lobbying to maas mobilization to suing companies to direct action sit-ins on smokestacks and on mountaintops that are going to be blown up for mining coal. and this has succeeded in closing over 100 coal plant that were scheduled to be built. so if action like that can get more publicity, that is simultaneously addressing the problem and, hopefully, educating people. so, i mean, i think it's important that education happen while addressing the problem directly. and, um, in term