estee lauder, koety, c-o-t-y, and eof beauty, eyes lips face, elf beauty which one is the one to own right here estee lauder is the big beauty place with the brands. you may know them as aveda, bumble and bumble,ically sneak, mac, how about co-ty, this is another big one where they've got 77 brands. as for elf beauty, it is on the other side of the spectrum a variation plays on the -- the product cost less than $10 you spend $1,000 to buy a new iphone so you can buy pictures on yourself you might not have that much left over to spend on lipstick all three of these are in the same ministry their stocks before differently co-ty, i got a sound that tells a million words. i mean this thing is down 6% year to date with most of that coming from the nasty sell walks, last month after a miserable quarter. else stay lauder on the other hand keeps applying for permanent resident status on the new high list. stocks gained over 40% for 2017, estee lauder and elf, 56% the first day of trading, since then, elf is declined by 25% to its stock pulling back to just under $20 i talk about the good one