oh yeah. >> roy choi: the, the rep for kogi is that we go everywhere.ner of the county and the city. we're not just going to the hip areas. >> anthony: what about fantastically -- what about bel air? can you pull up, like, on a corner in a residential area in bel air? >> roy choi: yeah, yeah. we go -- >> anthony: what happens there? do you get rousted, or --? >> roy choi: no, no, they come out in the versace robe and, uh - - >> anthony: that i got to see. >> roy choi: yeah, yeah. [ laughter ] beverly hills, beverly hills lunch is crazy. >> anthony: why should you be excited about food trucks? because they allow creative chefs like roy, without a lot of money, to start creating and selling their stuff, introducing themselves to the world, without having to gather up a million dollars or credulous partners. and they're affordable. they're democratic. and they are faster, better, and infinitely preferable to fast food like the king and the clown and the colonel. music: "sex machine" by james brown ♪ ♪ ♪ ♪ ♪r♪running non-stop. ♪lifting up patients... ♪...ch