tying komen with the treatment of the center was a wonderful project, where wonderful came together, fully supported by men, and i thought it was just a brilliant program to sort of show how you can tackle this problem in what you might say civil society in a very fine way, using us as an example, because we do that. we tie the awareness together with the treatment. stuff like that i think had a lot of impact, and judging from saudis you speak to, the attention it got, any attention from them tells you are on to something there. >> can you say more about gender? there is a presumption that foreign policy is a men's game. i know from what i know of your programming that, like with susan komen, you were reaching out to all kinds of audiences, as the united states thinks about engaging broadly, and we know that women play roles in families, determining who takes place in boycotts, how should we think about engaging women as the distinct, women in foreign policy? >> you have to engage women on both levels as professionals, foreign policies -- they fit those opinion leader positions becau