and in the studio roman pockets and to us yuri kostin, president of gazprom media radio, and konstantin sidorkovdirector of music and event projects at vk, came to visit. you touched on something interesting about this, which is an emotional business, and you talked about what some artists have to do. i'm talking about the birth of heroes now, because a hero can be on the black side. and you can be on the bright side. here is the big question , really, because, uh, if we are talking about filters and how an artist is born and capitalizes himself, then it can happen. so an artist will enter the big platform, who loads not very correct values ​​into the unconscious space of the audience. uh-huh. however, this artist pops up in the charts and jumps to high positions. such cases have been and will be here. we must clearly understand. in what coordinate system do we exist was the system of chaos that we started and then everything was possible, but i emphasize that internal censorship in the soviet union was such that something strange could not get on the air. well, when for the first time , on 101,

creative industry podcast is with you roman karmanov and elena cyprus and our guest today is konstantin sidorkovrojects at vk and president e. gazprom mini radio yuri kostin how did it happen? in general, this is a question for both of our guests. uh, how did it happen that 2023 is in the yard, and the musician is still striving, firstly, on the air of the radio station, and , secondly, at the same time they are striving for the platforms too and somehow they have all this in head. in general, it fits, in fact, the main reason why musicians strive to do this. it is that the streaming of the uh music platform is a social lift for a large number of musicians through these platforms. they can get a huge audience for themselves in a fairly short period of time, this path was trodden initially by the radio industry. many, many years ago, and the internet, thus continued, uh, this trend and, in general, nearby, just sitting a person who is literally with these i've been walking this track with my own feet podcasts promises to be very right feel, thank you very much, but i absolutely agree. the only th