lemonis: i couldn't be happier with my experience here at baby bump now kool kids. spectacular. i spent about $50,000 on all-new fixtures and about $45,000 in new lighting, but what i really wanted to do is bring their space to life with personality and color and even a gumball ceiling. i also added about $55,000 worth of new inventory so that the store had the right assortment and it covered all the different age groups. what was an overcrowded and cluttered maternity section is now a dedicated infant section with all the toys, jewelry, blankets. a brand-new pos system has been installed with unique clienteling software, and the professionalism is at a whole new level. who's ready? [ crowd cheering ] lemonis: wow! let's do it. enjoy yourself! woman #2: isn't it so pretty? girl: mama. lemonis: high fives for everybody. hi. girl #2: this one is good. this one here i tried. robbie: are we still hiring? you're a little young. lemonis: by eliminating maternity and freeing up that space and the dollars for inventory for a broader range of youth, they should go from avera