not just koppel marjorie content, but made for these -- not just complementary, but made for the devices. >> we spent $2 billion on content. >> not enough. thing i would one leave with programmers here is in europe in particular, we need greater partnerships with our programmers here. we are finding that the free to air broadcast regime in europe who dominate viewership and own a lot of the best content are our best customers. be aggressive, work with us in europe the same way you are working with operators here. give us the rights we need. consumers want the same things everywhere. they are just at levels of awareness. we're heading the same path. >> what you're finding is that the content producers are much more open to things by video on demand? >> the broadcasters who have 75% of the eyeballs in a typical market are willing and able to offer us the kind of rights we need in the cable industry for doing the things that brian said, and we want someone to that. ,'m not here to make the deal but listening to the money being spent, there is opportunity to keep heartening -- partnering wit

not just koppel marjorie content, but made for these -- not just complementary, but made for the devicespent $2 billion on content. >> not enough. >> i think the one thing i would leave with programmers here is in europe in particular, we need greater partnerships with our programmers here. we are finding that the free to air broadcast regime in europe who dominate viewership and own a lot of the best content are our best customers. be aggressive, work with us in europe the same way you are working with operators here. give us the rights we need. consumers want the same things everywhere. they are just at levels of awareness. we're heading the same path. >> what you're finding is that the content producers are much more open to things by video on demand? >> the broadcasters who have 75% of the eyeballs in a typical market are willing and able to offer us the kind of rights we need in the cable industry for doing the things that brian said, and we want someone to that. i'm not here to make the deal, but listening to the money being spent, there is opportunity to keep heartening -- partner