sage kotsenburg, you probably saw the american snow boarder who won in the first ever competition inhi. sage, welcome to "mad money." good to have you. >> i'm stoked to be here. >> i got to get carl quintanilla send me. this i saw you at the cnbc party and then on the wheaties. this is it. this is the one that every athlete wants. >> it is, man. and i brought you a present too. this is pretty sick to have, it is pretty ledge endary. >> sick is bad, right? >> sick is good. >> i don't feel sick right now. i'm down with that word. >> you're so down. well, pretty lediey ledgendary box. >> this is going to sell like mad. i'm going to put this on the 7-eleven shelf, man! >> this is pretty cool. you are a good man. whole grain. i got a whole lot of thing like you. well, look at the similarities. well, not so many similarities. when you see this, do they measure uptick in sales? do they deem that data? or do they look at that stuff? >> yeah, i think they do. i don't really go into that that much. >> just for me being on it is such an honor. >> the reason i say, this it is the coolest one tha