. >> like a sandy koufax fastball, the bidding quickly blows away the $50,000 estimate. >> $110,000.hsonian-type piece here. $120,000. now to $130,000. >> most collectors go into a live auction with a game plan. but you can get enthralled with the moment. so, you know, throw caution to the wind and start bidding. >> $130,000. now to $140,000. $150,000. now to $160,000. you want $155,000? you gonna walk away for five grand? $150,000. i've got it right here. who's gonna beat him? $150,000. anyone else? $150,000. bid $160,000? who's gonna beat him? anyone else now? anyone else? to white. $150,000. [ applause ] thanks very much. >> after the auction house commission is added, it brings the total to $179,000. and the winning bidder? >> a well-known 19th-century collector, but he didn't want to be revealed. >> the good news comes to florence from a surprising source. >> how'd you learn about it selling? >> steve, the genealogist, was following it on the internet. >> i saw the very end of the bidding for the card. and i called up flo right away and said, "this is great." >> and he called to