kraft heinz is down a whopping 27%. that's a soaking in ketchup. tony thinks one of these stocks is gearing up for a big staple smackdown. >> i'm don't get colgate palm olive here looking at a bearish stunt looking at late october. this stock broke below its 200-day moving average not only did it break below the long-term moving average, relative basis has started to deteriorate since then however, it has recovered just last week but got rejected to that level so this is a good opportunity, in my opinion, to start initiating a short if you also look at a relative basis, while the stock rallied during that last couple of months, the relative chart is actually going to make lower lows and printed a new 52-week low today. what this is telling me is there's likelihood this stock is going to continue to underperform the market going forward. however, the stock itself, the implied volatility, is quite expensive. to buy put options here are really expensive to help admit gate this, i have two strategies first, i'm going to look at buying a put spread. i'm

lauder and cody, not too far behind you have colgate palmolive which has lagged the sector, while kraft heinz is down a whopping 27%. that's soaking in ketchup, but tony thinks one of these stocks is gearing up for a big staples smackdown. what's the name and the trade. >> i'm looking at colgate palmolive because i'm looking at a bearish opportunity, looking in late october. this stock broke below its 200-day moving average not only did it break below the long term moving average relative basis has started to deteriorate. however, it's recovered back to the 200-day moving average last week but got rejected at that level. this is a good opportunity to start initiating a short if you look on a relative basis, while the stock rallied in the last couple months, the relative chart is actually continued to make lower lows, and actually printed a new 52-week low today. so what this is telling me is there's going to be a likelihood that this stock is going to continue to underperform in the market going forward however, the stock itself, the implied volatility is quite expensive. to buy put options a

peanut at kraft heinz emphasized to abc news that mr. us a proper send-off during that third quarter commercial during the big game. >> wait a minute, a source close to mr. peanut? >> i've got my mr. peanut source, yes. >> just checking. >> it's true. >> all right, will, thank you. ginger. >> oh, no. i don't know how to follow mr. peanut. but how about we do a "gma" moment from lafayette, colorado. i haven't lived with a cat for a long time so i don't know if they suddenly learned how to talk. i'm pretty sure this one is saying num-num. >> num, num, num. >> what's happening here? >> it's a talking cat, lara. the cat is saying num-num as it's drinking water. yeah, i know. if you have a talking cat, dog, or anything share with us on my >>> we are ready for some "deals & steals." tory johnson is with us now with savings on smart solutions for all of your aches and pains. these are remarkable starting right here for anyone who suffers from headaches. >> meet the headache hat. >> headache hat. >> this is -- feel how cold it is. inside there a

heinz kraft i don't have interest in because of the financial engineering that looks like it was financial mum bow jum bow. but i think what carter pointed out in terms of staples it's kept pace and better adjusted rate of return since august they underperformed the s&p by 8% into the nitro move for for the market. i think ultimately niece outperform again if i look at walgreen's that's a case where people made a big deal about about the pharma and insurance and regulatory headwinds. and the core business this is a company traded trading somewhere near the bottom end of range on valuations that would be the laggard play. >> far be it from me to cast aspersions on carter worth appearing on "options action." >> sounds like you are about to. >> your second favorite show. >> carter is right it's breaking out. but sort of temper your enthusiasm folks you're talking about hormel with a 6% eps growth trading at 24 times next year's earning which is ridiculous and throw in proctor and gamble with 7% eps growth trading at the same ridiculous valuation yes the stocks have done well and appear to be