no wonder they didn't want to accept kraft hines offer. it's been a juggernaut.t is my delight to invite to our set, paul pullman to my set the committee of unilever to find occupant what's happening next. good to see you, sir. >> thanks for having me. >> walk me through what happened. you got a bid. obviously you didn't want to sell and obviously too low. then you did a reorganization and brought it more value in that reorganization than any thought possible. tell me that narrative. it's quite incredible. >> obviously the value has always been there. it's probably more visible now. when i became ceo i decided to stop quarterly reporting and guidance and thought it was time to just deliver. i come from a part of the netherlands we keep our hands down and deliver and deliver we have done. our top line growth has been 5% a year on average and market only growing half. our shareholder returns 200%. in november last year, we are making the company more innovative and faster. we didn't put promises behind that. this attempted takeover bid came and tried to capitalize

remember, this is a man who really understands the stocks of coca-cola, kraft hines a, and nobody seems to blanch at its ridiculously high price point. these are precisely the attributes that tim cook stressed in my interview with him last week. it's obvious that even apple appeared as a very cheap stock. apple rallied 40 bucks to a high of $153 today. what else can we learn? if we keep our eyes open, we can always find good companies and if you're prepared, you can buy the right stocks at the right time. my daughter's always on facebook, and my wife checks her facebook a couple times before he goes to bed. how about google, just like google, facebook has the low cost of goods sold, and i can argue that google itself, now that it's spanning beyond just search into video, and it's more than just merely a search play. among many gettable stocks we see in our day to day lives, let's not forget about amazon. i'm not saying you should build a portfolio of your favorite products. al make you like coke. but coke is not as good as pepsico. here's the bottom line, if you want to augment your ind