photo—sharing app in october 2010, the brainchild of us software engineers kevin systrom and mike krieger— influencer marketing is projected to become a $15 billion business by the year 2022. it's now firmly integrated into the modern business world. but how can it remain relevant with new platforms like tiktok offering something else to occupy our eyes and our minds? joining me now is sara tasker, instagram influencer and author. nice to see you sarah. instagram has radically changed many of our lives and how businesses operate. tell us how this has been a bonus for business. i think certain businesses probably don't see it as businesses probably don't see itasa businesses probably don't see it as a bonus but definitely for the entrepreneurial sack, for the entrepreneurial sack, for women, for people who have been previously marginalised and left out of the conventional business world. instagram has really provided an opportunity for growth and one that we have never really seen one that we have never really seen before. the reason i say that maybe it is not such a great thing for some b