the company for running an ad that asked users to decide whether they wanted to slap her or punch kris brownde a joke of her history as a victim of domestic violence. snapchat removed the ad, which was for a mobile game called would you rather? they apologized, saying it was a -- saying it was a mistake. they also called the promotion disgusting. snapchat stock fell. almost 5%. i am so angry even as i read that. how did that happen? >> since snap has been transitioning to an automated ad sales system. early on in its business model it had more of a direct relationship with advertisers. now really any business can guy a snap ad. this was supposed to be reviewed by a human checkpoint that would look at it and say is it following our rules or not? someone said that yes, this ad is fine, but our stamp of approval on it, let it run and there was uproar over the weekend. once they found out that ad was circulating, they revisited that decision and said, of course it , doesn't follow our rules. this is disgusting. we don't like this ad. they took it down. but of course rihanna noticed , and everyon