ram krishnan/cmo, frito-lay "we'll have 75 thousand displays in every one of our retailers across the country. two weeks leading up to the super bowl is the biggest purchase on snack and beverages. so for sure if you look at the entirety of it, it definitely pays off." (reporter question) these ads? do you worry about offending one of the 100 million people that are watching?" ram krishnan/cmo, frito-lay "well especially with like a brand like doritos which is targeted to a 19 year-old consumer, we're always going

ram krishnan/cmo, frito-lay"we used to hire celebrities as spokesperson. no longer the case. now we want to understand what's their narrative and what's the value they're adding. so its very different from how we've passes east of us this into the area from the southwest tonight...andstays in the general area through saturday. a storm system moves thank you for choosing good day virginia. it's and i'm kyle benjamin. in lynchburg-the former treasurer of the p-t-a for paul munro elementary surrendered to police yesterday for allegedly embezzling 31 thousand dollars of the organization's money. police say jennifer marie musick- served on the p-t-a from august 2012 to september 2015. thats when they say the embezzlement happened. prosecutors indicted musick on 6 counts of embezzlement on monday. around the commonwealth- the department of forensic science plans to test more than 2 assault evidence kits. those tests are held by local law enforcement agencies. in just a few days kits will be moved from those agencies to a forensics lab for testing. the turn around time for results i

ram krishnan/cmo, frito-lay"we used to hire celebrities as spokesperson. no longer the case. now we want to understand what's their narrative and what's the value they're adding. so its very different from how we've year? strong upper disturbance passes east of us this morning. highpressure builds into the area from the southwest tonight...andstays in the general area through saturday. a storm system moves well south of us saturday night into sunday. thank you for choosing thank you for choosing good day virginia. it's and i'm kyle benjamin. in lynchburg-the former treasurer of the p-t-a for paul munro elementary surrendered to police yesterday for allegedly embezzling 31 thousand dollars of the organization's money. police say jennifer marie musick- served on the p-t-a from august 2012 to september 2015. thats when they say the prosecutors indicted musick on 6 counts of embezzlement on monday. around the commonwealth- the department of forensic science plans to test more than 2 thousand untested sexual assault evidence kits. those tests are held by local law enforcement agen

ram krishnan/cmo, frito-lay "for 5 years i think we've finished as the number 1 spot. it's sense of humor. you've got to entertain. i think as a brand you've got to entertain the consumers. obviously kids and animals tend to do that." pepsi, on the other hand, has focused on celebrities in the past - from michael j. fox and cindy crawford in the 80's and 90's - to britney spears and even elton john in more recent years. (reporter question) "how do you all decide if it's worth having a celebrity in the ad. some years there are celebrities front and center in a lot of the super bowl ads. other years maybe not so much. what's the calculation about that?" ram krishnan/cmo, frito-lay "we used to hire celebrities as spokesperson. no longer the case. now we want to understand what's their narrative and what's the value how we've traditionally used celebrities in the past." nikki: now we know what kind of ads work and didn't... coming up next jordan bree and i will pick out our favorite ads to show you! we'll be right back... you're watching local tonight love them or hate the

ram krishnan/cmo, frito-lay "we'll have 75 thousand displays in every one of our retailers across the to the super bowl is the biggest purchase on snack and beverages. so for sure if you look at the entirety of it, it definitely pays off." (reporter question) "how safe do you have to play it for these ads? do you worry about offending one of the 100 million people that are watching?" ram krishnan/cmo, frito-lay "well especially with like a brand like doritos which is targeted to a 19 year-old consumer, we're always going to get creative, which is going to offend someone." a common theme in doritos super bowl ads? animalsand babies ram krishnan/cmo, frito-lay "for 5 years i think we've finished as the number 1 spot. it's sense of humor. you've got to entertain. i think as a brand you've got to entertain the consumers. obviously kids and animals tend to do that." pepsi, on the other hand, has focused on celebrities in the past - from michael j. fox and cindy crawford in the 80's and 90's - to britney spears and even elton john in more recent years. (reporter question) "how do you all de

ram krishnan/cmo, they are usually the highlight of the night. this year's ads taking on a new tone- and once again, they may have just stolen the show. here's abc's clayton sandell. "let's face it? a lot of last year's super bowl commercials were downers. nats - boy: i couldn't grow up, because i died from an accident. the super bowl was more of a bummer bowl. but this year? nats - "puppy monkey baby. puppy monkey baby." ?advertisers are bringing back happy. singing sheep? nats - honda / singing sheep / "take alook at yourself in the mirror?" aliens? nats - avocados from mexixo / guide: this is the cube of rubik. this simple puzzle was considered unsolvable. kid alien: did they not have brains? guide: simple ones. weiner dogs in hollywood hotties. nats - hyundai / ryan reynolds / song / cops & construction workers / "whatta a mighty good man." this time it's girls dads. daddy can you put braid. (pause) politics? nats - budlight ad / amy schumer / "we're light party." ?but a lot more fun. sot - rogen: "this is our independence day! the kung fu pa

ram krishnan/cmo, frito- lay "we used to hire celebrities as no longer the case. now we want to understand what's their narrative and what's the value they're adding. so its very different from how we've traditionally used celebrities in the past." as for what you can expect this year? you'll have to wait until super bowl sunday. continue watching our live coverage from santa clara as joe gorchow will bring us more on the carolina panthers taking on the denver broncos. looking ahead to one of the world's biggest events in sports. yesterday marked 6 months until the start of the 2016 summer olympic games in rio de janeiro. more than 10 thousand athletes from 206 countries will compete over the course of 17 days. the games include 42 the olympics kick off august 5th right here on wis. break 3 - toss together iceberg lettuce, fried chicken, red onions, bell pepper, and tomato big deal in presidential politics. in the modern era -- no republican has won the nomination without first winning either the iowa caucuses or new hampshire primary. mary moloney reports. blame

ram krishnan/cmo, frito-lay"we'll have 75 thousand displays in every one of our retailers across the country. two weeks leading up to the super bowl is the biggest purchase on snack and beverages. so for sure if you look watching?"ram krishnan/cmo, frito-lay"well especially with like a brand like doritos which is targeted to a 19 year-old consumer, we're always going to get creative, which is going to offend doritos super bowl ads? animalsa&and babiesa&ram krishnan/cmo, frito-lay"for 5 years i think we've finished as the number 1 spot. it's sense of humor. you've got to entertain. i think as a brand you've got to entertain the consumers. obviously kids and animals tend to do that." pepsi, on the other hand, has focused on celebrities in the past - from michael j. fox and cindy crawford in the 80's and 90's - to britney spears and even elton john in more recent years.(reporter question)"how do you all decide if it's worth having a celebrity in the ad. some years there are celebrities front test, test, test, test, test,

from cupertino, california, please welcome madhavan krishnan.

from cupertino, california, please welcome madhavan krishnan. [cheers and applause] how you doing, bud? good to see you, madhavan. [applause] madhavan, welcome to the show. >> thank you. >> i know you're more than just famous for being here today, right? people know who you are. >> yeah. >> why do people know who you are already? >> well, um, at 2 1/2 years old, my dad filmed a video of me saying all 50 u.s. state capitals, and he uploaded the video on youtube, and today it's gotten more than a friend recognized me in

not far from the dock was unni krishnan, sitting in the ruins of his home. >> very sorry to see the building to be very devastating like this. very sorry. >> reporter: krishna's house is not the exception. it's now the norm. people say three people died on the island of 6,000. given the damage, it seems low. i came in 2014 to do a piece about what people thought of fiji's upcoming election. i came to this island because it was known as one of fiji's busiest. look at it now, devastation. dusk and dark hit the damage. many have nowhere to sleep, but outdoors. close to home tornados are deadly. >> there are problems. new tornado warnings. when i updated another popped up. let's break it down on how this played out. last night we are dealing with areas in that area. >> as an area of low pressures, it was intensifying lifting pressure. the storms took off. hill show you what we were talking about. we'll watch in the overnight hours. i want to show you where 20 tornados, that's the preliminary report. they are in red right here. i want to take you here to show you the damage that came out of the r

from cupertino, california, please welcome madhavan krishnan.doing, bud? good to see you, madhavan.