this is a business i'm krista folbre welcome and a happy and prosperous new year to you most of the holiday shopping season is in the bag and retailers germany showing a mixed a level of satisfaction according to estimates of the retail association german spend about ninety five billion euros on christmas gifts a three percent increase compared to last year and the amount spent on online shopping has been growing turning the holiday shopping season for traditional retailers into a real challenge. berlin's alexa shopping center can't complain about customer numbers sixteen million people shopped at the mall in the heart of the german capital last year alexa is home to about two hundred shops still the manager of the mall is always looking for new promotions competition from online retailers means getting people to come here is a constant challenge. we have in this hoping that on with. our focus is the shopping experience we have to think about the quality of our service about the feel good atmosphere of the shopping center we want the customer to leave thinking it was really worth coming in