the producers of "some girls" starring kristin bell and adam brodycided to bypass traditional methodsiner joins us for an exclusive interview. >> thanks, carl. >> this is another chapter in the avenue of distribution. >> we were talking about our first efforts to offer filmmakers the chance to monetize with vimeo. this is the first film to floblly release on vimeo on demand. our objectives put powerful tools in the hands of filmmakers and creators of all levels to bring their content directly to their audiences. >> speaking of charging, $10 to own it, $5 to rent it. >> that's right. >> on your platform as opposed to a movie ticket that could cost you what? in new york. >> that's right. it's a great level of flexibility for creators whether it's streaming or charging to own and you're offering consumers that choice. you have the ability to consume it on any device whether it's a mobile device, tablet, computer, and, of course, the beautiful screen in all of our living rooms. now that internet services can deliver it, it's an exciting chapter. >> what they wanted was basically after the