that was kristin bell's clutch.on the red carpet just so you know, there's a burrito in my clutch. keeping it real. pizza, burrito. >> they get messy after a while. >> kind of gross. >> soggy. >> i'm veronica de la cruz. this is "first look" on msnbc. "way too early" starts right now. >>> and the oscar goes to -- "12 years a slave." brad pitt, jeremy kleiner, steve mcqueen [ applause ] >> it was a huge night for "12 years a slave" taking the top prize at the oscars and ellen taking a megawatt taj star selfie. our caption is up to you today. >>> who is getting socked by the worst of it. >>> and then secretary of state john kerry heading to ukraine after more of putin's army moves in on crimea. at what point is russia's military intimidation an official declaration of war? this is "way too early." >>> hey there, everybody. good morning. i'm thomas roberts. it is monday, march the 3rd, 2014. welcome to "way too early." the show that would have won best new short feature if we had been nominated. we always have next yea

the show's star kristin bell and rob thomas turned to its fans. they launched into what is a record setting kick start campaign, raising $2 million in less than a day and almost $6 thousand, in a month. a slew of celebrities have taken to the crowd-funding website to fund their independent pet projects. it mate be changing the way indy films are produced. al jazeera culture critic and former npr deert bilpr editor b. why not let's do it? what does that say about the industry? >> it's a crazy industry. there's a word for people who are show runners of successful television shows for those of you who don't know what it means, you have a lot of money and ask others for donations. the idea you donate money to movie stars and tv show runners is kind of nutty, it is a free country and they did do it. kick starter is an interesting phenomenon and i think we'll see outliers like this for a while. >> most of them won't get anything out of it. >> it's crazy. yes, i'll give these guys $10 because the way kick starter is organized you can't get opinion back.

another, tell kristin bell to get her checkbook ready.m more than happy for her to pay for my bills. finally, who is kristin bill to dictate to me what to pay? the reaction to that. we love having you. >> you only like me for the sound effect. out on the table. neil: who am i to judge? >> actually i agree with this woman that our tax system is terribly unfair. the top 3% pay 53% of all income taxes. if there is not the definition of unfair and as i don't know what is. in terms of our tax system being unfair she is right but for the wrong reasons. what needs to be done and i don't know if she would approve or not and i don't care because it is right, we need a flat tax, everybody pay the same rate. if you make millions of dollars to pay lot of money in taxes. neil: that is not progressive. >> not progressive at all. the progressivity of theax system is unfair because the rich don't pay all they are supposed to anyway. all these deductions is why the tax code is 150,000 pages long. need i remind you princess in frozen, the one who got freez

kristin bell returns to her role as teenaged tv sleuth veronica mars.ig screen. she's a new york lawyer who is helping a former boyfriend accused of murder. >> are you gonna ask if i did it? >> i wouldn't be here if i thought you did. >> reporter: she runs into old friends and enemies. >> original enough for you? >> reporter: the movie was funded by a cram cam. >>> and it's sports. jason colins has been signed by the brooklyn nets. he's finished his second ten- day contract which met the nets had to sign him for the remainder of the season if they wanted to keep them. the raiders agreed to keep free agent safe young after an injury shortened his first year in oakland. young's agent tweeting that out today. the raiders also formally announced that darren mcfadden signed his one-year contract to return to the team. >>> a day today. >> absolutely beautiful. like summertime out there. >> not a cloud in the sky. >> blue skies. warm temperatures. meanwhile, the poor people in the east, different story, they have a snowstorm coming through tomorrow and monday.

as a film that reunites kristin bell, now claimed as voice as anna in "frozen." original veronica mars cast. >> i wanted to make the movie since the day our production shut down. i mean, our cast stayed very close. so we knew everyone was in. >> oh, my god. veronica mars. >> hi, gina. >> just to exist, this new movie needed cutting edge technology and more than 91,000 fans who paid for the production. like flight attendant lillian tomlin. >> it was something i wanted for so long. i was just excited at the opportunity. >> reporter: now a social media success, one we began following last spring with "veronica mars" writer, producer and now director, rob tomlin. where are you right now in terms of production? >> we are three weeks out from shooting. 93 fans will be used as extras in the movie. we are coordinating when they are coming in for the next scenes. that is something normal movies don't worry about. >> reporter: normal movies talk about what thomas had sewn. march 13, 2013. post individual yes, sir on the crowd-funding, site, kick starters. kick start invest

the scar kristin bell joined us yesterday.u had the idea about a year ago today to do this. >> uh-huh. >> in the first few hours, it's like watching a ticker. what was that like? >> it blew my mind. we were hopeful. i had been sort of the pied piper trying to convince warner brothers for a year we would take off and we'd do all right but in my wildest dreams those first 12 hours, i couldn't have imagined that. we -- we asked for $2 million and we had 30 days to get there and we got there in less than 12 hours. >> less than 12 hours, so you get about 6 million bucks. great way to make a movie. what i love, though, is when the show went off the air, you made something of a calculated artistic decision to not give it a satisfying conclusion. >> that's right. the network, when we had three or four episodes left, asked me if maybe i would consider putting a nice little bow on the show. they said there's a chance you won't be back for a fourth season, and i didn't want to go down easy. i wanted to go down swinging, so i wrote an end