kroeger in the midwest as well. i think there are examples. it comes back to training. we have been giving people ideology for 30 years, business leaders that we have now, they went for business schools thinking that their job was to maximize share price and profits. we need to retrain. >> it is an important point you raised. a book i'm working on now, about a global partnerships with ngo's and governments, a chapter on climate change and energy, another on human rights, ecosystems, education, health care, etc. -- i am researching many companies and ngo's. "the lorax," this was a much fun to do this. reading the book, which i have not read for a very long time, was a kick. one of the things i am learning, to your question, that is really neat from heads of ngo's that run campaigns against companies, how they do this -- they target a particular company, and one of the ones i'm talking about is how greenpeace canada targeted kimberly-clark starting in 2004 because there were sourcing trees from the boreal forest in canada for kleenex tissues. greenpeace ignored them. kimb